Project Overview
Building on our successful partnership, in 2024, we once again played a key role in bringing the magic of Fairyland to life. Step into the magic of Fairyland - Santa’s City Malta’s most enchanting destination set in the heart of Valletta’s entrance. Step upon and enjoy breathtaking views from the Ferris wheel, glide across the ice rink, browse the artisan market, and indulge in delicious festive food, year in year out Fairyland promises a fun-filled experience for all ages. Meet Santa Claus himself, enjoy live entertainment, and embrace the true holiday spirit at this unforgettable winter wonderland.
Client
Fairyland Malta
Deliverables
UI Design
Development
Branding
Content Creation
Social Media Management
Digital Advertising
3D & Motion Design
Date
2021
Concept
Every visual element was carefully designed to capture the essence of Fairyland Malta, from striking key artwork to immersive 3D animations. Our cohesive branding established a strong, recognizable identity across all touch points, amplifying the event’s festive atmosphere and appeal.
Multi-Channel Strategy
We crafted a multi-channel marketing approach to keep Fairyland top of mind throughout the holiday season. From strategic digital advertising to bold outdoor campaigns, we ensured maximum reach and impact.
Social First Content
Our team created compelling, stop-scrolling content. From high-impact artworks and 3D animations to stunning photography, every piece was created to bring Fairyland’s magic to life. At the heart of our campaign was a bespoke, story-driven video advert, capturing the joy and wonder of a family experiencing Fairyland firsthand. Signature attractions like Rudolph’s Wheel, the ice rink, and the Christmas market were showcased alongside new experiences such as The Chaos Lab by Fever Up, ensuring every highlight was presented in a compelling and shareable way.
Bespoke Website
The Bishop designed and developed a fully fledged bespoke website for Santa’s City, serving as the central hub for it all. With a strong focus on the UI & UX, we ensured a seamless and engaging experience across all devices, making it easy for visitors to explore attractions, plan their visit, and purchase tickets. The website brought the magic of Fairyland online, turning interest into action.
Driving Engagement, Views & Ticket Sales
By combining creative storytelling with performance marketing, we transformed online buzz into real-world visitors. Through a mix of organic content, paid campaigns, and striking visuals, we captured the excitement of Fairyland Malta, generating over 5.5 million views, 21,000 link clicks and over 138,000 page visits. Strategic PR and influencer partnerships further amplified our reach beyond Fairyland’s channels, driving organic engagement and expanding Fairyland Malta’s visibility across media and social platforms.