Project Overview
In partnership with Transport Malta, Boldbishop developed the "Am I OK to Drive?" campaign to raise awareness around the dangers of drink driving. The message is simple yet powerful: If you have to ask, the answer is no. Through compelling storytelling, the campaign aims to challenge the mindset around drinking and driving, helping make such behaviours socially unacceptable.
Client
Transport Malta
Deliverables
Branding
Signage
Digital Designs
Date
2021
Storytelling with Impact
The campaign’s main focus is the hero content piece, following an emotional journey of a young boy with his puppy, showing various Christmases over the years. As he reaches 30, he heads out for a drink with friends but ends up sleeping over after having one too many. His mother and loyal puppy waits for him to come home, only for the young man not to return. The narrative brings a relatable, heartfelt story to the forefront, driving home the message that every choice matters – especially when it comes to safety.
Beyond the Norm: A Bold Campaign for Safer Road
From concept to execution, starting in December and still ongoing, we've crafted a comprehensive strategy that includes design, logo creation, and engaging social media content. Through targeted Google and YouTube ads, along with a compelling television advert, our goal was always to make Malta's roads safer, one message at a time.